Skip to content

VP of Production

Jacob Parker

The beau­ty of empa­thy is that it does­n’t demand that you agree with the oth­er per­son­’s ideas

Chris Voss

Being agile is really just a mindset

Born and raised in Los Angeles, Jacob spent his childhood as a professional actor and was fortunate to find success early. Being the oldest of 6 children and the primary supporter of his family by the age of 8, he learned the value of hard work, gratitude and perseverance. As a teen, Jacob loved sports, but as his dreams of becoming a baseball player fizzled out, he discovered the bass guitar and joined a band.

Of course, any band at that time needed 3 things: a hot singer, a killer Myspace page and a working website. He did what any kid would do — he checked out, "HTML for Dummies" from the local library, jumped on his dial-up modem and got to work. He was hooked. The more he learned, the more passionate he became. Not just about writing code but lead generation, and more specifically, human behavior.

As a student of psychology, he was fascinated by what motivates people to make decisions. He learned the values and strategies of UI/UX design, and why some things are more captivating to the masses than others. How could he become more intuitive at generating behaviors and designing seamless online experiences to create success? It was another puzzle he had to solve. His freelance career as a designer/developer quickly moved from building websites to building dynamic teams. He leveraged his experiences, and learned to lead.

This eventually brought him to heading the Interactive Division of a start-up design company, focusing on visual effects, concept art, game design, web & mobile apps, and visual effects for clients including Floyd Mayweather, The Money Team, Trustwave, Digital Domain, Arbonne, Sony, Alpha Graphics and McDonalds. Working with people to understand their needs and pain points, he was helping drive solutions that met business goals while doing what he loved.

Jacob believes in: Albert Mehrabian’s 7-38-55 rule, that hope is not a strategy, being sure that the juice is worth the squeeze, kaizen, training someone skills is typically easier than training them to be a kind human, trust is the hardest thing to earn and the easiest thing to break, the last impression is more important than the first, bad news doesn’t get better with age, no news is still news, the digital strike zone should exist, and that life is too short to drink bad wine.

Passionate about leadership, human resource development, and Lean Six Sigma, he is focused on designing, evaluating, and training processes for the overall production workflow at GRAYBOX, leading change and furthering project management strategies through coaching and mentorship. When Jacob isn't doing what he loves professionally, you can find him spending time with his wife and daughter, playing golf, wine tasting, enjoying theatre, or on rare occasions laying down a funky sweet bass line to some of your favorite classics at a local pub.

What would you do with your “15 minutes” of fame?

I'd probably hide, and try to wait it out. I'm really not one for attention.