OEN PubTalk: To Sell or Not to Sell on Amazon?
E-commerce is rapidly changing, and it's mostly because of Amazon. Should you sell on Amazon? Fifty-five percent of online shoppers now start their searches there, and the company captures nearly one dollar out of every two dollars that Americans spend online. But merchants struggle to win on pricing and logistics. At our November PubTalk, hear from consumer product entrepreneurs who have made conscious decisions to sell, or not to sell, on Amazon. Plus, learn why you need an Amazon selling strategy, even if you don't plan to offer your products there.