Preparing your Google Analytics for the Holidaze

Please join us for the last gathering of the year. We are fortunate to bring in Brian Aldrich, Director of Enterprise Solutions Search at Logical Position (https://www.logicalposition.com/). He'll be sharing his deep knowledge of Google Analytics with us. As a digital marketer, having clean and trustworthy data to base your decisions is essential to achieving success. In this session we'll talk more through how to ensure the accuracy of your Google Analytics data, how to detect and fix the most common issues, and what to do with your data once you have it cleaned up to ensure a successful holiday season.