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Active911 WordPress Website Redesign

As Active911 has grown to serve more than 300,000 first responders worldwide, its software and offerings have evolved to its core users range of needs. Seeking to refine the presentation of the brand and allow messaging that reflects who they are, who they serve, and the available products, Active911 partnered with GRAYBOX for brand strategy and a website redesign. Engaging with Active911, GRAYBOX explored brand, business, and core user requirements to establish project goals and confirm needed features and functionality. During the UX/UI design process, personas and competitives insights were generated to create a logical paths through the webesite’s architecture and aid users in wayfinding based on the work their teams do. The GRAYBOX development team implemented the design into a highly performant and secure WordPress site which enabled marketing integrations and empowered the Active911 team to control boldly announce their mission and display their brand.

Active911’s unique prod­uct offer­ings and mis­sion made it an easy part­ner­ship to get invest­ed. As we worked through strat­e­gy, com­pet­i­tive analy­sis and user per­sonas revealed a need to speak dif­fer­ent­ly about their solu­tions based on the focus of first respon­ders and how they would use their ser­vices. GRAYBOX used that to inform UX design and CMS devel­op­ment to pro­vide the flex­i­bil­i­ty of infor­ma­tion and user flow. The end result is a robust Word­Press built and con­tent con­trols that allow admins to adjust every aspect of the site as needed.

Jeremy Brochue, Account Strategist at GRAYBOX

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