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Central City Concern

Digital Marketing Optimization & Site Support

Our Approach and Impact

This non-profit that serves adults and families facing homelessness and addiction in the Portland area came to GRAYBOX with the desire to leverage their digital assets to expand their brand presence. An audit was done to evaluate current traffic to the site and provide an analysis to determine opportunities to increase performance and effectiveness. Central City Concern had a clear picture of the potential value of their digital properties, but were seeking strategic and tactical guidance on how to best maximize that value for fast and long-term gains from a partner. GRAYBOX became their partner in providing professional marketing assistance to yield actual results, a need that wasn't being fulfilled by their former partners.

Our part­ner­ship with GRAYBOX began dur­ing a peri­od of tremen­dous growth for our agency. Thank­ful­ly, they led us into the unknown with con­fi­dence and exper­tise, and helped us expand and ele­vate our web pres­ence. We rely on them for their skill and inno­va­tion; they give us much-need­ed peace of mind. We couldn’t be hap­pi­er with their excel­lent and per­son­al­ized service.

Susan Wickstrom, Director of Communications and Marketing, Central City Concern

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