Magento Ecommerce Video Streaming Service
GRAYBOX designed and implemented a robust and heavily customized Magento ecommerce website for Datura Online. It features subscription purchases, digital video rentals, and downloadable virtual products — all available on desktop, mobile and select TV devices.
Datura began in 2011 with the inspiration to make dance classes accessible from anywhere. With the help of GRAYBOX, they are now an online learning platform for people who want to learn belly dancing and other forms of dance that aren't often found in the mainstream. They offer a wide range of classes with subscription access for users, as well as the ability to “rent” videos at a more cost-effective membership. GRAYBOX built their site from ground up on Magento. GRAYBOX was able to optimize the site so that users could find the courses they wanted with the membership that best fit them and have immediate access to their classes.
GRAYBOX worked with us to create a beautiful ecommerce website that delivered functionality that was beyond what we thought we could initially afford. GRAYBOX has proven themselves to be resourceful, savvy, proactive and highly creative with a strong vision for what works online. They delivered the wow factor for sure during our site’s launch.