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Website Redesign

Foodland’s in-store experience has always been strong, and they saw an opportunity to elevate and grow the experience digitally, so they partnered with GRAYBOX to make that a reality. We led with digital strategy on potential platform directions given their technology stack. GRAYBOX created a fresh and invigorating new website design, including a new Maika’i Member portal for customer rewards and weekly specials. GRAYBOX’s in-house technology team migrated the site from Drupal 6 to WordPress with a scalable infrastructure to support the growing Member portal, enhanced search, and custom third party integrations. In May 2023, the new digital experience was successful launched on time to celebrate Foodland’s 75th Anniversary!

For our recent redesign, we had iden­ti­fied oppor­tu­ni­ties to bet­ter sur­face e‑commerce oppor­tu­ni­ties, address an out­dat­ed CMS and to bring our brand to life in a more visu­al and engag­ing way. GRAYBOX did a fan­tas­tic job and we are so pleased to have brought our new web­site to life with them and to con­tin­ue our part­ner­ship. This was by the far the smoothest redesign I’ve been a part of in my career, and through­out the dis­cov­ery, design and devel­op­ment phas­es, we were proac­tive­ly led through a clear and seam­less process by our fab­u­lous account team and the GRAYBOX experts in each area. Their own­er­ship and pride for the project was admirable, the team clear­ly want­ed cus­tomers to love Foodland’s new web­site but also for us to have an eas­i­er and more intu­itive process in using the site, and it shows in the final product.

Tricia Beaman, Director of Advertising and Promotions, Foodland

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