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New Leaf Community Markets

Multi-site WordPress Redesign

Based on an old, proprietary, CMS the New Leaf site was challenging to maintain and didn't fit the current brand, which focuses on fresh and sustainable ingredients. As part of this effort, the GRAYBOX team worked with New Seasons and New Leaf stakeholders to think more holistically about how both brand websites could work more effectively together, creating more parity in features and prioritizing information on store locations, Neighbor Rewards customer loyalty program, and local classes/events.

Our team was excit­ed to extend our work with New Sea­sons to redesign the New Leaf Com­mu­ni­ty Mar­kets web­site. The pre­vi­ous site was a real chal­lenge for their inter­nal team to man­age and the oppor­tu­ni­ty to uni­fy every­thing under a mul­ti-site imple­men­ta­tion with­in Word­Press is already pay­ing dividends.

David Hughes, VP of Strategy, GRAYBOX

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