New Leaf Community Markets
The GRAYBOX team extended the existing partnership with New Seasons to redesign the website for their California brand: New Leaf Community Markets. The team redesigned the website and implemented it within a multi-site version of WordPress to integrate it with New Seasons existing site.
Based on an old, proprietary, CMS the New Leaf site was challenging to maintain and didn't fit the current brand, which focuses on fresh and sustainable ingredients. As part of this effort, the GRAYBOX team worked with New Seasons and New Leaf stakeholders to think more holistically about how both brand websites could work more effectively together, creating more parity in features and prioritizing information on store locations, Neighbor Rewards customer loyalty program, and local classes/events.
Our team was excited to extend our work with New Seasons to redesign the New Leaf Community Markets website. The previous site was a real challenge for their internal team to manage and the opportunity to unify everything under a multi-site implementation within WordPress is already paying dividends.
