Our Work
Oregon Reproductive Medicine
GRAYBOX modernized the entire online presence of Oregon Reproductive Medicine (ORM) with a rebrand, new site, and a new digital egg donor management system.
Oregon Reproductive Medicine
Digital Strategy & Website Redesign
When GRAYBOX initially began working with Oregon Reproductive Medicine, despite being one of the top reproductive clinics in the world, they had a substantially manual process of managing their egg donations. Although they are best known for their egg donor program, in a vastly technological world their program wasn't very efficient. This is where GRAYBOX came in. GRAYBOX created an online application process for both donors and potential families that was able to give users on both ends a personal and specific experience, while still complying to HIPAA regulations. So although users were able to find qualities specific to the egg users wanted, they would be given no knowledge of the donor, themself. The online system allowed qualified users to upload photos, add descriptions, and recognize returning users' preferences. Also, once a donor had gone through their maximum of 6 cycles as a donor, the system would automatically remove them. This system has significantly improved Oregon Reproductive Medicine donor experience.
After a lengthy RFP process that stretched from coast to coast we ended up hiring Paul and his team at GRAYBOX. Their approach to our website project was unique and impressive. They’ve always been professional, fair, timely, and fun to work with. And on budget! While other website companies were packaged very nicely, with competent and likable sales people to pitch their services, we placed more value on GRAYBOX’s technical expertise and more client-focused approach. Our website is a big hit internally and externally. We have been extremely pleased with the results. We continue to work with GRAYBOX to improve the site, SEO, and additional programming projects that come up. I highly recommend this company.
