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Watford City Square & Suites

Online, Branding & Marketing Strategy

GRAYBOX drove the development and design of both Watford City Suites and Watford City Square logos and other promotional items, including signage for the area. When a man passionate about reviving tourism to Watford City, North Dakota renovated three blocks of the area to create real estate and shopping structures, he reached out to GRAYBOX to create a visual identity. A brand system was developed for both properties, the shopping center and the residential area. In part of their rebranding efforts, GRAYBOX worked on developing both of the websites, along with the implementation of online and traditional marketing campaigns that showcased their brand identity. These efforts generated more than 10 leads a week.

It was fun to build a new brand and iden­ti­ty for their shop­ping cen­ter and hotel in South Dako­ta. We had a real­ly rapid time­line, and we were able to do mar­ket research, nam­ing, col­ors, fonts, style guides and lots of phys­i­cal and online col­lat­er­al real­ly quick­ly. We think the brands cap­ture the high-end, pre­mi­um look and feel they wanted.

John Tennant III, Founder, Watford City Square & Suites

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