Will Leather Goods worked with GRAYBOX to implement changes in their advertising program and Shopify ecommerce site to increase year-end conversion rates.
GRAYBOX worked with Will Leather Goods improving paid advertising strategies to reduce waste and align their budget with user groups that would yield better conversions, specifically moving into the holiday season. GRAYBOX also implemented on-site, paid, and email marketing channels to improve overall ecommerce revenue. Will Leather Goods was able to increase customer engagement, specifically to build a personal relationship with the customers and have the ability to track more engagement for special promotions. A sustainable aspect of this project was ensuring that ongoing tracking mechanisms were improved to better understand user behavior.
In the busy holiday season, it was great working with the Will Leather Goods team on making some key improvements to their online advertising program and the effectiveness of their Shopify site. Whenever we’re able to make quick adjustments and see instantaneous results, it’s a win for everyone.
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