Skip to content


Website & Product Line Launch

GRAYBOX worked with Kristin to thoroughly understand her brand and build a uniquely engaging and elegant BigCommerce ecommerce site. The idea of WONE first sparked by Kristin Hildebrand when she was searching for a quality pair of leggings and wasn't able to find a simple, quality product. Understanding what she wanted to convey to users was the foundation of how the website would be developed and how the products would be marketed. GRAYBOX collaborated with Kristin regularly to understand and later convey exactly what she wanted her clients to feel when landing on her site. Kristin strives to build an exclusive brand with a limited number of products each clothing launch. She wants to create a one-on-one experience for her customers to feel a personal connection to her brand. With GRAYBOX's help, Kristin’s first product line launch for WONE was an enormous success, as she sold out all the products in this new line.

Since day one, GRAYBOX has been one of my favorite part­ners to work with. Gen­er­al nav­i­ga­tion of a new busi­ness is always quite dif­fi­cult how­ev­er GRAYBOX has con­sis­tent­ly been by my side through the ecom­merce strat­e­gy, the design and site build all the way through the on-going sup­port and chal­lenges of our growth. Fuck­ing love those guys.

Kristin Hildebrand, Owner, WONE

Related Projects