Magento Enterprise Solutions has a remarkable set of features including the ability to manage banner advertising natively without the use of any add-ons. This gives you the flexibility to add banners, custom HTML, and other unique blocks of code and automatically tie the display to any number of promotional rules.

Once you have the core pieces of functionality installed, the rest are easily customized within the admin. Here are the basic steps to get the custom content to display in your template:

1. Determine where you want to display the content, and locate that location in the theme layout xml files

2. Add the text link to the layout xml