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VP of Strategy

David Hugh­es

We’re not in the sur­prise busi­ness. While the wow” or big reveal” get the atten­tion, sur­pris­es are often an indi­ca­tion that a client has­n’t been led through a facil­i­tat­ed process that has a nat­ur­al conclusion.

David Hughes

Digital Consulting. Ecommerce.

From an early age, David was interested in technology and had a curiosity in what makes people tick. A midwestern transplant to Portland before high school, David attended the University of Puget Sound, where he focused on business leadership, marketing and economics. After a brief stint in the restaurant industry in New York City after college, David landed a role at a fledgling agency that focused on consulting, marketing, and building websites for nonprofit organizations around the country. The company afforded him the opportunity wear many hats; grow a diverse account team, build relationships with great clients, leverage his interest in technology and combine it with the development of marketing strategies and tactics that motivate people to engage and support organizations of all sizes.

David moved back to the Portland area in 2011 and now leads our strategy team. His holistic background in digital strategy, marketing, and technology, lends a senior consultative voice in collaboration with all of our practices. Outside of GRAYBOX, David lives in SW Portland with his wife and two kids, is an avid photographer, and sings in the Choral Arts Ensemble of Portland, where he serves as Board President and Tenor section leader.

If you were on an island and could only bring 3 things, what would they be (not including food)?

My DSLR camera, the Count of Monte Cristo (the unabridged book, not the movie or the sandwich), and a bathing suit. I just hope it's a warm island.