Concept / Ideation
We take your idea and make it better. Flesh it out. Round out the edges. From overall creative direction, research and prototyping — we make your plan the best it can be.
Plan and refine your great idea
Listen. Learn. Understand. Ideate. Create. Present. Repeat.
The strength of a project’s vision and brand is reinforced by it leadership. Creative Direction is the medium where art direction, design, and strategy all intersect. Its purpose is to connect the various aspects of a project while ensuring the bottom line is never out of site.
It starts with discovery. Whether it’s primary research with current or potential customers, investigation of toolset to meet your CRM needs, or insights from on-site usability analytics, using research to generate qualitative and quantitative data will help inform critical business decisions.
No product is perfect in its first iteration. Prototyping allows you the ability to bring an idea to life quickly, efficiently, and without the overhead of a finished product. A prototype is a simplified version of your product into your customer’s hands to test, receive feedback, and make revisions on a smaller scale.
Concepting is the process of generating ideas to creatively solve a problem. Often misunderstood as part of the larger creative or technological process, concepting helps an organization or team to generate and solidify ideas and solutions to complex business challenges.
Often within a brand’s first touchpoint to a potential customer or investor, the initial pitch or presentation is a strong driver to a company’s early growth. Whether in person, over the phone, blindly sent, or lovingly choreographed, the development of a strong pitch is the key to any company’s success.