Concepting is the process of generating ideas to creatively solve a problem. Often misunderstood as part of the larger creative or technological process, concepting helps an organization or team to generate and solidify ideas and solutions to complex business challenges.

Creative concept development, or the creation of the “Big Idea” is a key part of any project. Concept Development is not only the process of generating ideas to creatively solve a problem, It is the core function of any project or campaign where ideas are conceived, shared, rationalized, and balanced against the core goals of a brand or target audience.

Often overlooked as part of the larger creative or technological process, effective creative concepting can help your organization to work through creative problems, understand potential solutions, and collectively generate ideas for complex business challenges. Concepting is an art form that leverages creativity, strategy, and a true understanding of a business or brand to develop a plan of action to capture a customer's interest and emotional engagement across the entire customer journey.

Always starting with insights and data that distill down into a clear and concise creative brief, we ensure that concepts are informed by a strong understanding of the key business goals, audience needs, targeted channels, and the overarching campaign objective of our clients and partners. Once established and validated, concepts are curated, flushed out, and presented back to our partners where they are chosen and fine-tuned into workable forms.

At GRAYBOX, we believe that a strong concept sets the stage for a successful engagement. Understanding that the Concepting and Concept Development process can be a crucial way to win over an audience, develop a new product, or validate early ideas, our talented team spends the time to understand your core needs, build out an approach that best works for you, and works hard to ensure that the overall process is as smooth as possible every step of the way. Throughout the process, we’ll work with you to develop engaging concepts that bring your brand to life and help tell your specific brand or product story.

While only a piece of the larger Creative offerings from GRAYBOX, Creative Concept Development can be used to elevate a project from a simple idea into a unique experience that engages and delights your customers.