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No product is perfect in its first iteration. Prototyping allows you the ability to bring an idea to life quickly, efficiently, and without the overhead of a finished product. A prototype is a simplified version of your product given into your customer’s hands to test, receive feedback, and make revisions on a smaller scale.

Prototyping and Rapid Cycle Development

While every product starts with a core vision, at GRAYBOX we believe that the sooner a product can be tested and validated, the more valuable it becomes. Through the power of effective prototyping, an organization can bring an idea to life with ease.

Reaching your customer and making an emotional connection is key to the success of any marketing or digital campaign, and leveraging the power of Rapid Prototyping can be a key tool in reaching that success. Whether you’re creating a new product, building out an interactive presentation, mocking up a website, or developing a VR Experience, Rapid Prototyping can be an effective and engaging way to pre-visualize and help explore the impact of an experience before bringing it fully to market.

An evolving experience, Rapid Prototyping can take many forms, from simple website mockups that help you explore new UI, to the development of MVP experiences that visualize your company’s product or service in an interactive and engaging way. When it comes to concepting, building, and bringing a Prototype to life, working with an Agency that understands the process, workflow, and core needs of your business can become a key aspect of getting the project done right.

We take a hands-on approach to Rapid Prototype development. Understanding that the Prototyping process can be a crucial way to explore an early idea or concept, we spend the time to understand your core needs, build out an approach that best works for you, and work hard to ensure that the process is as smooth as possible every step of the way. We leverage Rapid Prototyping to not only explore and educate but also to evaluate the direction of your product at an early stage along with its ability to engage an audience. Throughout the process, we’ll work with you to gauge interaction, evaluate customer responses, explore new ideas, and bring your idea to life in a way that best tells your specific brand or product story.

By leveraging multiple tools and techniques during the Prototyping process, our team works alongside you in the development of your early product. From Animation to guided walkthroughs, 3D Printing, Rapid code development, or physical Proof of concept development with Arduino or Raspberry Pi, our team leverages its unique background and experience to bring your product to life. Whether you’re developing a physical prototype, a digital exploratory piece, or something in between, we’ll help determine and create the best path to test your next project.

Always starting with a core idea, testing, iterating, and experimenting with different techniques, our teams work throughout the process to ensure that your prototyping experience runs smoothly and that your final product is tested, validated, and ready to be presented in whatever method required.

Rapid Cycles

Prototyping allows the freedom to test a product without the large investment of time that a polished product would require. The ability to rapidly try out new ideas, iterate on what works best, and receive hands-on feedback can be key to early success.

From Paper to Screen

Whether you’re rapidly prototyping with pencil and paper or building digital mock-ups on native devices, Prototyping can save you both time and money in the development process. By utilizing the available tools at hand, a digital experience that mimics your planned product can be quickly assembled allowing you to see firsthand the benefits and flaws of the idea before significant dollars are invested in its development.

Fail Fast

Prototyping gives you the ability to quickly test new ideas, try out new materials, and see a mock-up product directly in the hands of a user. It allows you to iterate as required, throw away what does not work, and pivot in a new direction as your idea develops.

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