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Blue Lava

Brand Refresh & Website Redesign

In order to elevate Blue Lava’s market position, GRAYBOX performed a brand refresh, site redesign, and modular rebuild on the WordPress platform that would allow flexibility, marketing optimization, and future growth. We also supplied top level copywriting to craft messaging that reflected their expertise while being relatable to the wider CISO community.

Blue Lava offers a much-need­ed sup­port sys­tem to Chief Infor­ma­tion Secu­ri­ty Offi­cers (CISO). The Blue Lava dif­fer­ence is its abil­i­ty to make insights sharable and action­able. We dropped the stale SaaS B2B tropes and honed in on an authen­tic, human voice to tell their sto­ry. As a result, the new Blue Lava brand site is mem­o­rable, pro­fes­sion­al, and as unique as its plat­for­m’s secu­ri­ty pro­gram man­age­ment tools.

Sarah Murray, Executive Creative Director at GRAYBOX

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