Our Work
Apixio
Apixio is leading the way in Health Tech. “Using data science, we can help solve critical healthcare problems and empower individuals, providers and health plans with reliable, actionable intelligence.”
Apixio
Brand Evolution & Website Redesign
For a Phase I step, Apixio partnered with GRAYBOX to update their “Our Story” and “Careers” pages. Our Creative worked within Apixio’s current framework while making robust changes to allow for a quick launch with impactful touchpoints. Following a successful campaign, we tackled a brand refresh and website redesign to secure Apixio’s position as the market leader in their industry.
Apixio’s product maturity in healthcare AI is unmatched. Their technology merits a brand as sophisticated as their big data insights. So first, we built a wayfinding system with color and iconography to represent their product ecosystem. Then, we translated that story into a flexible design system. The result is a website designed to grow alongside Apixio.
