Brand Refresh & Website Redesign
Blue Lava provides a SaaS single platform to support CISOs and cybersecurity professionals to analyze and assess their security systems status while providing actionable insights that help communicate ROI and manage cybersecurity programs. They also are highly involved with the CISO community through resources and education.
In order to elevate Blue Lava’s market position, GRAYBOX performed a brand refresh, site redesign, and modular rebuild on the WordPress platform that would allow flexibility, marketing optimization, and future growth. We also supplied top level copywriting to craft messaging that reflected their expertise while being relatable to the wider CISO community.
Blue Lava offers a much-needed support system to Chief Information Security Officers (CISO). The Blue Lava difference is its ability to make insights sharable and actionable. We dropped the stale SaaS B2B tropes and honed in on an authentic, human voice to tell their story. As a result, the new Blue Lava brand site is memorable, professional, and as unique as its platform’s security program management tools.