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Hue Noir

Shopi­fy Web Development

Hue Noir is a cosmetics company designed to give multicultural women more choices and better options for achieving their makeup desired look. They came to GRAYBOX for an initial website build, but also with a sustainable way to improve online sales and conversion rates.
GRAYBOX redesigned their product pages and developed a more user friendly approach to displaying color swatches. Built a custom script to switch between product variants while previewing color swatches in their Shopify theme after launching an entirely new site for them.

GRAY­BOX has been such a plea­sure to work with. Our new site is so GOR­GEOUS! I’m lit­er­al­ly jump­ing up and down all alone in the office – so proud of all your beau­ti­ful work! Your team are all heros! I will sleep well tonight. Hope you do too. Thanks again for everything.

Beth Fitz Gibbon, COO, Hue Noir

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