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Marketing Analytics Consulting

Let us analyze your data so that you can focus on your business.

Consider the Right Data

GRAYBOX advocates spending about 15% of your marketing time looking at and evaluating data on an ongoing basis. Otherwise, we're all flying blind.

The sheer quantity of data that can be collected across sources these days is astounding. For each data point you can collect, there are oftentimes dozens of different ways of collecting it and tools in which you can see the data presented. GRAYBOX is a proponent of the "crawl, walk, run" methodology in most things, and this applies especially to data analysis. While there are hundreds of data that can be investigated and evaluated, we recommend focusing on the foundation first and then building up you've got a good understanding of what the fundamentals.

GRAYBOX starts with a comprehensive set of questions to ask about what the business values. From there, we can recommend a series of key metrics that will help determine how the business is faring on accomplishing its goals. Everything from on-site engagement, conversion, and abandonment through sales close rate; they all have an impact on how your business is ultimately going to succeed and we can look at all of it.

Automated Reporting

GRAYBOX rec­om­mends pick­ing a hand­ful of key per­for­mance indi­ca­tors and imple­ment auto­mat­ed report­ing with Google Data Studio. 

Goals and Objectives

Set­ting the right goal and event track­ing in Google Ana­lyt­ics is instru­men­tal to col­lect­ing qual­i­ty his­toric data, and yet is rarely done cor­rect­ly due to its tech­ni­cal com­plex­i­ties. Let GRAYBOX help!

Cross Domain Tracking

If your site has mul­ti­ple domain names, it is cru­cial to prop­er­ly set­ting up cross-domain track­ing in order to under­stand user behav­ior across mul­ti­ple domains.

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