Start with knowing yourself, your market, and your customers. Understanding is the key for success in a crowded, digital-centric world.
Understand your market and who you are within it
Your customers expect excellence and digital is saturated. Every single element of InstaFaceSnapSlackChat demands their attention. Amazon's got their favorite thing on sale for exactly 3 minutes. Make sure your message is honed, your market is on lock and make an impact.
Plan and scale your technical infrastructure for your digital needs today and well into the future. The decisions you make now will either open up or restrict your options later.
Determining the direction for a brand is critical. Brand strategy encompasses its position in the marketplace, goals, definition of customers, and its overall personality.
The focus for a brand is in its positioning. Where a brand sits in marketplaces is the nexus of who your customers are, what motivates them and what the unique value proposition is compared with the competition.
Understanding who your customers are — or should be — is critical in finding the right ones for your business. What motivates them? Who else in the marketplace are they comparing your business to? What keeps them up at night? Identifying and creating accurate buyer personas will open opportunity as the business grows.
Competitive analysis only goes so far. Looking broadly at the digital landscape takes into account who else you should be looking at beyond your direct competition so that you're reaching for the right goals given your customers' attention.
Knowledge of your market is power. If you're new to the space, looking to grow, or simply asking what you could be doing differently to meet your goals, getting insights into your customers, market opportunities, or the competition can be helpful in your endeavors.
Every touchpoint you have with a customer is an opportunity for true engagement or a potential misstep. Mapping each interaction together into a holistic customer journey will shine a light on where a business is succeeding and where the critical areas of improvement are.