B2B customers are just like consumer customers but with more sophisticated decision-making criteria.
Don't Underestimate B2B Buyers
B2B ecommerce poses unique challenges for any merchant. We help you tackle these challenges to make your store meet the expectations of your customers, your account management reps, and your sales teams.
GRAYBOX consultants are an inquisitive bunch. We delight in digging deep to gain an in-depth understanding of your particular business challenges and what strategies and digital solutions would be best. We'd love to nerd out on the specific needs and requirements of selling in your B2B ecommerce vertical – bring it on!
Your B2B ecommerce site creates an experience for your customers and its design is just as important as any consumer ecommerce website. User paths must be intuitive. The brand experience should be engaging and immersive. Leads should be nudged along to conversions. More than just finding products, however, B2B ecommerce sites also have many complexities they must deal with — multiple pricing groups, sales reps, multiple level customer accounts, robust portals and account management, payment on terms, etc. It's a fun challenge every time.
Beyond the storefront, GRAYBOX also has extensive back office experience so we take a holistic systems approach to B2B ecommerce. We can help with every element of B2B commerce — ERP, CRM, Warehousing, Logistics, Fulfillment, etc.
GRAYBOX is the definitive ecommerce expert in Portland, and we love to work with B2B stores.
We Don't Underestimate B2B
B2B shoppers are discerning, want information quickly, and can command big buying power.
Thoughtful UX Design
Design should inspire the brand experience you want for your customers.
A well-designed B2B ecommerce solution means you can know what customer behaviors are – you don't have to guess.